GIRLSTEL
A global network for women.
A safe space.
A powerful community.
A safe space.
A powerful community.
The Global Problem: Lack of Guaranteed Safety and Authentic Connection
Fear and Insecurity
4 in 5 women experience significant fear when traveling alone. Hoteliers do not solve the fundamental problem of personal safety and security.
Loneliness on the Road
Traditional hospitality does not offer genuine networking, development, and deep human connections, leaving women isolated.
According to industry research, women travelers face a dual challenge: a lack of safety guarantees and an inability to find a supportive community of like-minded individuals. Existing solutions in the hospitality industry do not address these critical needs of modern women travelers, digital nomads, and students who want to explore the world without sacrificing comfort and security.
GIRLSTEL Solution: Safety and Community in One Space
GIRLSTEL is an innovative network of women's spaces that addresses both problems simultaneously. We have created a unique ecosystem where modern security technologies are combined with personal development and professional networking programs.
Our approach is based on three key pillars: Safety (Space and IT solutions), Community (Club system and Networking), and Ecosystem (Functional spaces and services).
This is not just a place to live — it's a space for growth, inspiration, and building long-term connections among women from all over the world.
"We have created a space where you don't have to choose between safety and freedom"
Unique Offering: Everything a Female Traveler Needs
Comprehensive Module
A coworking zone for productive work, a yoga and meditation studio for balance, comfortable bedrooms for rest, common spaces for networking — all under one roof.
Club System
An exclusive Women-to-Women app for networking, booking accommodation, events, workshops, and meeting like-minded women anywhere in the network.
Network Service
Guaranteed quality of service, unified safety standards, and the recognizable GIRLSTEL atmosphere in every city across the network of spaces in Europe and worldwide.
GIRLSTEL offers not just accommodation, but a holistic ecosystem for relaxation, communication, personal, and professional development. Each location is equipped with modern security systems, including smart locks, video surveillance, and 24/7 support. Our guests gain access to exclusive events, educational programs, and a global network of professional coaches.
Target Audience for GIRLSTEL Women's Spaces
Diversified audience for stable occupancy and high LTV
40%
Short-term Tourists and Business Travelers
Women traveling for 1-3 days
30%
Digital Nomads and Students
Remote employees, freelancers, students
30%
Local Residents
Women who value "women-only" spaces near their home
The women's coliving market demonstrates sustainable growth with a CAGR of 12-15% annually. The growing number of female freelancers, travelers, and digital nomads creates a huge demand for safe and inspiring spaces for living and working.Proven Results of the Basic Accommodation Model in the Krakow Pilot Project (Phase 0)
Our pilot locations, two women's hostels in Krakow, demonstrate impressive results, confirming the viability of the business model and the high demand for GIRLSTEL services. In the second full year of operation, we collected compelling data on product demand.
72%
Average Occupancy
Consistently high occupancy throughout the year
€20+
ADR
Average daily rate per accommodation
€14+
RevPar
Average revenue per available bed
13.060
Nights
Sold in the second year of operations
7.900
Bookings Completed
Unique and repeat bookings
1,71
ALS
Average length of stay
- The occupancy rate of 71.63% significantly exceeds the average for traditional hostels (45-50%) and demonstrates sustained demand.
- ADR and RevPar indicators are also confidently above the average for competitors – mixed hostels.
- Furthermore, we observe a high percentage of repeat bookings (approximately 30%), which speaks to guest loyalty and the quality of services provided.
Key takeaway: The GIRLSTEL model is proven and in demand by the market. High occupancy, a stable flow of guests, and the number of repeat bookings confirm the correctness of the chosen strategy and readiness for scaling.
Unit Economics: High Profitability and Marketing Efficiency
8,14 : 1
LTV:CAC ratio — an outstanding indicator of efficiency
LTV ≈ 169,72 PLN
Customer Lifetime Value (LTV) is expected to be high due to:
- Repeat visits to the same location (30% of guests return)
- Future travel within the GIRLSTEL network in other cities
- Long-term bookings from digital nomads
- Referrals and organic recommendations
CAC ≈ 20.85 PLN
Customer Acquisition Cost (CAC) remains low due to:
- A strong organic community
- Word-of-mouth among guests
- Social media activity
- Partnerships with women's organizations
📊 Summary: Two LTV:CAC Ratios
Using both metric figures simultaneously shows that:
- The basic model (accommodation) is profitable.
- The ecosystem (accommodation + services + subscription) is extremely profitable and serves as our moat.
The LTV:CAC ratio of 4.07:1 in the basic coliving model exceeds the industry standard (3:1) and indicates the viability of the women's spaces concept.
The pursuit of an 8.14:1 LTV:CAC ratio in the developed model of the entire GIRLSTEL Spaces Ecosystem ensures high profitability and a quick return on investment, and also indicates the exceptional efficiency of the marketing strategy. This means that for every zloty/euro spent on customer acquisition, we receive 8.14 zlotys/euros in revenue.Fast-Growing Women's Co-living Market in Europe and Worldwide
1. TAM (Total Available Market)
🌍 World (TAM). The global tourism and travel market in 2024 is estimated at $9.2 trillion.
- The global market for solo female travel is estimated at $125 billion and is growing faster than the overall market.
- The global co-living market is estimated at $7.4 billion (2024) and is projected to grow to $20.1 billion by 2030.
- 🇪🇺 The European hotel and short-term rental market (TAM) is estimated at ~€280 billion per year.
Conclusion (World TAM): The total addressable market, a portion of which GIRLSTEL aims to capture in the next 10 years, amounts to $132 billion or €114 billion.
2. SAM (Serviceable Available Market)
SAM — is the portion of TAM that the GIRLSTEL women's co-living network can serve in the co-living segment in a specific region (EU, Poland).
- 🇪🇺 European Union (SAM). The realistic market that the GIRLSTEL network can serve is in the range of €5–10 billion (overall co-living/hostel market in the EU).
- 🇵🇱 Poland (SAM). Conservatively, the hostel and co-living market in Poland is estimated at
€150–200 million per year. The market for Poland's three largest cities (Warsaw, Krakow, Wroclaw) is €15–25 million per year.
3. SOM (Serviceable Obtainable Market)
SOM — is the share of SAM that the GIRLSTEL women's co-living network plans to capture in the co-living segment over the next 10 years.
4. Financial Potential of GIRLSTEL - SOM €22.2M, LTV:CAC 8.14:1.
GIRLSTEL is entering the fast-growing women's co-living market (CAGR 12-15%), opening a niche for a women's community, where our Ecosystem SOM aims for €22.2 million by the end of Phase 2. GIRLSTEL has a diversified model: 34% - Accommodation, 34% - Services and spaces, 32% - Subscription club system revenue. Diversification will be achieved in the second phase of scaling. The model ensures system sustainability, development potential, and high growing revenue.
This structure creates a strong protective moat, minimizing operational risks during expansion.Growth (Scaling) Strategy:
Phased Network Expansion.
Our ambitious goal is to create a network of 50+ locations in key cities of the European Union within 6 years. Subsequently, expansion into the markets of the Middle East and Asia, North and South America, Australia, and Oceania.
GIRLSTEL follows a clear scaling strategy based on validating the model in key markets before aggressive expansion. Our approach minimizes risks and ensures sustainable growth.
We focus on cities with high tourist traffic, a developed startup ecosystem, and a growing community of digital nomads.
Phase 0: Krakow (2023-2025)
Launch of two women's hostels in Krakow (Poland). Pilot facilities have been developed. The concept's demand, the sustainability of the women-focused model, stable increased demand, and financial potential have been proven.
Operational processes and service standards have been developed.
The idea, mission, and development strategy for GIRLSTEL women's spaces have been formulated.
Proof. Standardization.
Branding. Planning.
Branding. Planning.
Phase completed.
Phase 1: Poland (2026)
Launch of three GIRLSTEL women's spaces (MVP) in Poland's largest cities: Krakow, Warsaw, and Wroclaw — three strategically important cities for testing and scaling the model.
Refinement of operational processes and service standards within a small network. Development of a CRM system, APP application, and club system. Development of 24/7 support. Franchise development. Development of funds with women-themed programs.
Development of corporate structure and financial model. Selection of legal base for the system's core (Ireland/Cyprus/other).
Launch of rewards crowdfunding on IFoundWomen. Preparation for investment crowdfunding on Kickstarter.
CRM, APP. Helpdesk 24/7. Franchise. Law. Crowdfunding.
Development. Preparation for scaling.
9-12 months
Phase 2: Europe (2027-2032)
Launch of investment crowdfunding round on Kickstarter.
Scaling to 50+ facilities. Increase in the number of facilities in Poland, launch of facilities in other EU countries. Launch of 10-15 locations per year.
Girlstel Club app. Launch of a fully functional mobile application for the network. Development of the club system. Implementation of virtual intelligence in 24/7 support. Expansion of training programs, workshops, seminars in GIRLSTEL women's spaces.
Implementation of a franchise model in local facilities. Launch of a service quality control program in the network's local facilities.
Preparation for M&A or IPO.
Investment Crowdfunding. Transforming GIRLSTEL into a recognized international brand. IPO.
3-5 years
Phase 3: Expansion (2032-2040)
Development of the GIRLSTEL network in the Middle East and Asia, North and South America, Australia, and Oceania.
Scaling. 250+ locations worldwide.
Development of the women's spaces club system.
Entry into M&A or IPO.
6+ years
GIRLSTEL - #1 Global Network of Women's Spaces and Community
Each expansion phase builds on the success of the previous one. We carefully select cities based on tourist attractiveness, the presence of a developed startup community, real estate availability, and target audience size. Standardized operational procedures will allow for rapid opening of new locations while maintaining high-quality service.Financial Forecast: Reaching Self-Sufficiency and Revenue Growth
GIRLSTEL's financial model demonstrates a stable growth trajectory, achieving breakeven in the second phase of the expanded network's operation. The forecast is based on conservative occupancy estimates and accounts for seasonality.
Phase 1 (2026)
3 locations in Poland
Revenue: €0.6M
Investment in scaling and IT technologies
Phase 2 (2027-2029)
10-30 locations in Poland and EU
Revenue: €2.5M-€5.0M per year
Second stage of scaling and achieving profitability
Phase 2 (2030-2032)
30-50 locations in EU
Revenue: €11.0M-€22.2M per year
Sustainable growth and preparation for M&A or IPO
The forecast takes into account an average ADR of €20, 72% occupancy, and operating expenses of approximately 60% of revenue. The model demonstrates effective unit economics with LTV:CAC of 4.07:1 (basic model) and 8.14:1 (ecosystem). Business profitability improves with scale due to the effect of operating leverage and optimization of centralized functions (marketing, IT, procurement).Team:
Experts with Experience and Passion
Experts with Experience and Passion
The GIRLSTEL team consists of professionals with a unique combination of competencies in co-living hospitality, technology, finance, and real estate. We are united by a common mission — to create a safe and inspiring space for women worldwide.
Olena Smielchanska
CFO & Co-Founder
Key competencies:
- Financial planning and control
- Real estate search and management
- Operational management
- Investor relations
20+ years of experience in management, finance, and commercial real estate management
Evgen Smielchanskyi
CEO & Co-Founder
Key competencies:
- Strategic vision and product development
- IT architecture and digital solutions
- Marketing and brand building
- Operational management
20+ years of experience in startups and development, marketing, and management
Operational Team
Consists of hospitality industry professionals: guest relations managers, cleaning services, security specialists, and marketing. Each team member shares GIRLSTEL's values and strives to create an exceptional guest experience.
Pre-seed Round Budget. Phase 1
Goal: To create the Core Network and a full-fledged Ecosystem of women's spaces. Funds are allocated for the opening and testing of the first three full-fledged MVP spaces in Warsaw, Krakow, and Wroclaw, integrated with CRM, APP, and a club system, establishing legal and financial foundations, implementing a subscription system and service monetization (what was missing in Phase 0). The requested investment amount for Phase 1 is:
270 000 EUR
Budget Allocation by Area
Detailed Investment Allocation
60% — MVP and Pilot Spaces
15% — Legal, Corporate, and Financial Structuring
15% — Operating Expenses/Team
7% — Marketing and Crowdfunding
3% — Research, Partnerships, Reserve
Investing in GIRLSTEL is an investment in a proven concept with impressive unit economics (LTV:CAC 8.14:1) and enormous scaling potential. We offer investors the opportunity to enter at an early stage into the rapidly growing market of women's coliving, opening a completely new, highly promising niche of women's community spaces, with a clear development plan and transformation into a large international GIRLSTEL network within 10 years.Invest in Your Future - in a Network of Women's Spaces
Why GIRLSTEL?
- Proven Model: pilots show 71.63% occupancy
- High Profitability: LTV:CAC 8.14:1
- Growing Market: CAGR 12-15% in women's co-living
- New Untapped Niche: women's community spaces
- Experienced Team: experts in hospitality, management, finance
- Scalability: scaling plan for 50+ locations
"GIRLSTEL is not just a business. It's a mission to create safe spaces for women around the world."
Your Investment Journey with GIRLSTEL
Detailed information about the development strategy, financial forecasts, and opportunities for investors. Learn more about how GIRLSTEL plans to become a leading international network of women's spaces.
Contact Us
Ready to discuss cooperation? Request an investor presentation.
Email: invest@girlstel.com | Phone: +48 798 974 508
Olena and Evgen Smielchanskie | GIRLSTEL
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